Judging criteria
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Judging criteria :
- Each question will be scored from 0.01 to 9.99 (each question must be scored to 2 decimal places).
- Nominees are then ranked in order of score achieved, from highest to lowest.
- Any nominees with an equal score must be remarked to ensure all nominees achieve a different score.
- Each category will be judged by a minimum of 3 judges from different sectors.
- The nominee with the highest score will be the winner.
- The top 3 nominees will be named as finalists.

Our Judges

Kelly Evans
Award winning social marketer, communicator and researcher with significant experience working at a senior/ board level delivering social research programmes and creative and effective marketing strategies for household brands, government departments and public sector clients.
Chief Executive at Social Change UK – a social research and marketing agency working across the UK and in Europe, specialising in behaviour change campaigns, purpose, sustainable marketing and communications, corporate social responsibility (CSR) and social business aims. Proud DRUM award winner in 2019 and shortlisted for a second award in 2020.

Chesh Cowieson
After a successful 34-year career in the Royal Air Force, rising from enlisted airman to 1-star Air Rank leading and developing several thousand highly-skilled people, I am now the Director of TeliQ Limited, a growing consultancy helping UK and international organisations deliver change at pace.
An agile, innovative leader and consultant, I have extensive experience analysing contexts, formulating strategies and delivering transformation and change in complex, digital environments across the exacting aviation, aerospace and space domains. Many of the skills I have amassed are transferrable into other sectors.
Blending real-word experience with a strong academic pedigree and analytical mind, I bring an energetic, highly collaborative, responsive approach – delivered through broad stakeholder inclusion – and recognise that clear communication is the key to unlocking any successful change journey.

Jim Fairbairn
CEO with global P&L responsibility in complex technology/energy/industrial/mining environment
Exec board capability in PLC’s, private equity backed industrials & leading corporates
- Expertise in setting strategic direction & leading cross-cultural teams through major change, restructure & transformation in US, APAC, LATAM, EMEA & UK
- Consistent record of turning around underperforming businesses, driving performance improvement, cost & operational efficiencies to deliver growth & sustainable profit
- Engaging leadership style, that inspires cooperation between international teams & key partners.
“I am a commercial leader focused on transformation & delivery of strategic objectives. I believe that it’s people that make the difference & a team that really engages behind a common vision can achieve great results even in the most challenging of global markets”.

Jeff Mask
Life has taught me a few counterintuitive truths:
–> Humility is strength
–> Kindness is power
–> Vulnerability is courage
–> Leadership is love
I believe people and organizations need these truths now more than ever.
Fear can (and typically does) run rampant in organizations across the globe.
When we’re scared, we’re dumb.
And I want to change that.
Which is why I’m on a journey to influence the “normal” way we lead.
This journey combines 1-on-1 coaching, 1-to-many leadership development, and groundbreaking research.
I LOVE this journey and am grateful to be alive to learn, grow, and add light to this wonderful world.